Katzenberg Backs Vertical Dramas as Hollywood Embraces AI
Exclusive: Now Jeffrey Katzenberg, late of Quibi, is backing vertical dramas as Hollywood learns to stop hating and embraces AI movies https://t.co/02B1LxtO79
Top YouTuber Hosts Advertiser Event Amid Upfronts Week
Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details: https://t.co/lo6bZMGakz
Influencer Marketing Spend Nears Tipping Point, Creators Brace
The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators: https://t.co/Iq6mouafEU
Parenting a Viral YouTuber: Learning to Let Go
I talked to a mom-ager about what it's like to manage her son's popular YouTube channel — and letting go as a parent @CaseOh__ @caseohs_mom https://t.co/yzngEIKSq8
Netflix Adopts TikTok‑style Tactics, Stays Distinct
Netflix is trying to take a page from TikTok - without becoming TikTok. A top exec explains: https://t.co/ut0xElf6xR
Clipping Industry Fuels Manufactured Moments, Undermining Trust
For my profile of @N3onOnYT, I learned how big an industry clipping is now & how it incentivizes manufactured moments. Seeing, it turns out, may not be believing https://t.co/NdW8CNOdDT
MrBeast Seeks First Global CMO, a Dream Role with Challenges
SCOOP: MrBeast is on the hunt for his first global CMO - a 'dream job' but one with unique challenges https://t.co/W8fVDSxEoO
Red Flags Emerge in Khaby Lame's $975M TikTok Deal
Exclusive: new red flags are popping up around @tiktok_us star @KhabyLame's $975M deal. Details from @dwhate & I: https://t.co/LRbQpJI28n
Tommy Harper Aims to Build HBO‑Style Micro‑Drama App
Exclusive: 'Star Wars' and 'Top Gun' producer Tommy Harper wants to make the 'HBO' of micro dramas with a new app. Read my interview with him and the pitch deck here 👉 https://t.co/kblixmikVy