Lucy Felton
Fashion and lifestyle journalist focusing on seasonal dressing, slow‑consumption principles, and brand‑led style ideas.

Turn Old Summer Outfits Fresh with a Scarf Belt
This one scarf styling trick will update so many of your summer outfits. I’ve been wearing jeans and a linen shirt for years – different denim, different tones, same shapes – but suddenly they feel new again thanks to the scarf belt trend. Save this if you need a quick fix to make getting dressed in the morning easy. #everydaystyle #styleover40 #scarfstyle #scarfstyling #scarfbelt

Balance Balloon Trousers with Structured Tops and Simple Accessories
How I style balloon trousers. The shape that changes everything this season, so good to have a new silhouette in rotation. Balance the volume, always - balloon below = structure above. Keeping the rest simple with a white shirt, woven...

Orange Linen Arrives; Just Waiting for Sunny Britain
Orange really is the new black. Zesty Orangina linen has landed, now all we need is the British weather to play nicely 🍊🍊🍊

Spring Stripes and Nostalgic Bags Define Fresh OOTD
1. Softly striped shirt with the daintiest scallop collar 2. Sets at the Whistles SS launch 3. That Mint Velvet shirt up close, the mix of brown and blue stripes makes it 4. Beach hut rainbow in the spring sunshine 5....

Denim’s Timeless Appeal: Finding Your Perfect Pair
Through every trend cycle, every silhouette shift, every new must-have moment, jeans remain the one thing we come back to. This week on Substack I’m sharing a few notes on denim, from the editor’s advice I was given early in my...