Agency Industry Forecast and Overview, Why Ad Revenue Is Growing So Fast, New Apple CEO and More
The latest Madison & Wall agency forecast shows U.S. advertising agencies growing only about 1.5% in 2025, down from the 4‑6% pre‑pandemic pace and a 2% rise in 2024. The slowdown reflects a shift toward “working” spend on paid‑media and tighter control of agency‑related costs. Meanwhile, ad revenue continues to climb, driven by creative destruction and strong performance in sports TV. Apple’s new CEO is expected to have limited short‑term effects on the advertising ecosystem, though the broader market remains cautious.
Netflix, Publicis, Havas, MediaforEurope Earnings + Snap Cost Cuts, IMF Read-Through On Advertising, Large Marketer Commentary and More
This week’s media‑marketing roundup highlights several key developments: the IMF’s new forecasts suggest the Ukraine‑Russia war will have a limited macro‑economic impact, prompting advertisers to adopt a more measured spend approach. Agency giants Publicis and Havas reported solid first‑quarter growth,...
Why A Return To Brand Advertising Won’t Mean a Return To TV, OpenAI’s $100 Billion Goal, WPP Explores Sale of...
The Madison & Wall weekly roundup highlights a structural shift toward performance‑driven digital advertising, reducing TV’s share of spend. While marketers talk about a resurgence in brand advertising, the authors argue it will manifest through influencer‑led, digital‑first campaigns rather than a...
AI Across the Advertising Value Chain: What the Latest Research Reveals
Artificial intelligence is reshaping every stage of the advertising value chain, from concept creation to media execution, according to new research by Madison & Wall. The study, presented by CEO Brian Wieser, Managing Director Luke Stillman, and Adobe’s Principal AI...