Mallory Musante
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Fractional CMO; shares practical marketing leadership strategy for building engines that drive measurable growth.
Recent Posts
Social•Feb 20, 2026
Consistency Drives Retention in High‑Touch Support Teams
When your business is built on high-touch support, retention isn’t just about content or curriculum 👉 It’s about consistency. A couple months ago, I was chatting with a client who had just gotten back from maternity leave, where she had to lean more heavily on her team to manage their membership community. But while she was out, she noticed something was a little off. One team member’s responses in the community had slipped. They were shorter. Sloppier. Sometimes even inaccurate.
By Mallory Musante
Social•Feb 19, 2026
Align Channels, Team Strength, Capacity, Budget for Maximum ROI
When I’m crafting a marketing strategy, these are the areas I’m considering to make sure my client gets the best ROI: 1️⃣ High-Impact Channels → Drives potential return (more impact = more ROI) 2️⃣ Team Strengths → Increases efficiency and quality...
By Mallory Musante