Is a DEI Pullback Preventing a Pride Marketing Comeback?
The episode examines the recent pullback of corporate DEI and Pride sponsorships, tracing its roots to high‑profile backlash against brands like Bud Light and Target in 2023 and a broader political crackdown on “woke” initiatives. Hosts discuss how this has led many companies to scale back monetary support for events like NYC Pride while still maintaining a visible presence, such as employee participation in parades, and the emergence of “silent partner” sponsorships. They highlight the tension between genuine allyship and rainbow‑washing, noting that brands risk criticism whether they fully commit or retreat. The conversation underscores the uncertainty marketers face in balancing authentic inclusion with reputational risk.
Who Are Upfronts Even For?
The Marketing Brew Weekly episode breaks down this year’s Upfronts, noting a shift toward legacy networks leaning heavily on their deep catalogs, nostalgia, and proven IP—such as reboots, spinoffs, and book adaptations—to reassure advertisers amid economic uncertainty. New‑tech players like...