
Most Online Writers Miss the One Thing that Keeps Them Fired up and Creates Die-Hard Fans and Buyers
Alex Mathers contends that most online writers miss the single catalyst that sustains enthusiasm and creates loyal fans: a clearly defined “enemy” that fuels their inner dragon. By anchoring personal branding to a purpose‑driven fight against this antagonist, creators generate authentic energy and differentiate themselves in a crowded market. The approach promises sustainable income, reduced burnout, and stronger audience trust. Mathers offers his Online Writing Alchemy course to help writers apply this framework.

Eight Thinking Habits of Geniuses, Champions, and Legacy-Leavers
The article outlines eight thinking habits that consistently appear among geniuses, champions, and legacy‑builders. It argues that mental models and perception shape behavior more than external factors. By identifying these habits, readers can adopt proven cognitive strategies to boost performance...
