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Max Altschuler

Max Altschuler

Creator
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Founder, Sales Hacker; author of Hacking Sales; B2B sales engagement and GTM.

Automation Frees Reps to Focus on Real GTM
Social•Mar 30, 2026

Automation Frees Reps to Focus on Real GTM

Before every episode in our VC series, @PaulGTM and I talk through what we're seeing across founders, funds, and go-to-market teams right now. Here’s what we covered - available in full here on X. - Why the core of great GTM hasn't changed in 30 years - Why you should show the product earlier and deploy before you close - How the entire discovery and research layer just became automatic - What happens to the humans in the motion when the admin work disappears - Why the rep who used to spend half their time on Salesforce hygiene now has no excuse not to show up prepared

By Max Altschuler
In‑person Sales Reps Crush Remote Teams: Energy Matters
Social•Mar 13, 2026

In‑person Sales Reps Crush Remote Teams: Energy Matters

At Outreach we accidentally ran what might be the world's best sales experiment. We had 50-70 SMB/Mid-Market reps. Half were remote, half were in Seattle. The in-person reps won. It wasn’t even close. You can’t replicate the energy of being in the...

By Max Altschuler
SaaS Isn't Dead: Value Shifts to Action and Data Layers
Social•Mar 10, 2026

SaaS Isn't Dead: Value Shifts to Action and Data Layers

Before each podcast episode as part of our VC series, @PaulGTM and I have some fun chatting through our (many) opinions on what we’re seeing across the broader landscape. Here’s what we covered - available in full here on X. - Build...

By Max Altschuler