Celebrating Campaign Failures: Lessons From the B2B Graveyard
We all have a graveyard, and most of us would rather not give tours. And, we all know that everywhere here on LinkedIn tends to be a highlight reel of award wins, record quarters, and the campaign that somehow smashed every target. All of it tidy stories with happy endings. Real work is way messier than that. Some campaigns die, a few of them deserved it, and most teach you far more than the wins ever did. To that end, I'm joining The B2B Campaign Graveyard on July 1st at Propolis' B2B Ignite 2026 to do something rare on a conference stage: Talk about everythingggggg that went wrong. All the bad stuff. All the messy stuff. And all the lessons that came with that mess. I'll be in good, if slightly haunted, company alongside David McGuire of Windhover B2B, Dan Roche of Workbooks CRM, Laura Matthews of UiPath, and Michael Gividen of Omne. Hope to see all my London marketing and sales friends there. Reach out if you need a discount code, and search B2B Ignite 2026 for more details.
Beyond Metrics: Moments Build Our Strongest Teams
Like every year, this one was defined by metrics and outcomes. They matter. They always do. They’re how the business grows and how the work mostly gets measured. But 2025 was also built in the moments around them. In lunches...