Mostly Borrowed Ideas (MBI)

Mostly Borrowed Ideas (MBI)

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Researcher behind MBI Deep Dives; generalist who frequently publishes cross‑company earnings analyses and call‑note takeaways.

Shopify Poised to Hit Half Amazon's GMV by 2025
SocialMay 6, 2026

Shopify Poised to Hit Half Amazon's GMV by 2025

"Back in 2017, Shopify’s GMV was only ~10% of Amazon’s estimated GMV. Given the way Shopify is growing, it seems likely that it will be half of Amazon’s GMV by the end of next year." $SHOP $AMZN https://t.co/4vusO6FaET

By Mostly Borrowed Ideas (MBI)
Most Foundry Users Stick to Single-Model Setup
SocialMay 3, 2026

Most Foundry Users Stick to Single-Model Setup

"the more interesting takeaway that’s (deliberately?) not clear from $MSFT commentary is that the vast majority of their Foundry customers are still likely using a model from just one company instead of adopting the multi-model environment" https://t.co/8lBHknQv6t

By Mostly Borrowed Ideas (MBI)
Amazon Ad Share Falls as Google and Meta Surge
SocialMay 2, 2026

Amazon Ad Share Falls as Google and Meta Surge

"It is interesting to observe a noticeable drop in Amazon ads incremental share compared to Google advertising which itself is losing share to Meta’s FOA. For the last four consecutive quarters, Amazon ads grew at 22%. In contrast, Google advertising...

By Mostly Borrowed Ideas (MBI)
Google Cloud Poised to Reach 70% of AWS Size Next Year
SocialMay 1, 2026

Google Cloud Poised to Reach 70% of AWS Size Next Year

"Back in 1Q’20, Google Cloud was only 27.2% of AWS revenue. Six years later, it has become 53.3% of AWS revenue...I find it quite remarkable that Google Cloud may be ~70-75% of AWS size by next year." $GOOG $AMZN https://t.co/DKmcM2dWJU

By Mostly Borrowed Ideas (MBI)
Spotify Doubles Gross Profit, Keeps Opex Flat
SocialApr 29, 2026

Spotify Doubles Gross Profit, Keeps Opex Flat

"Back in 3Q’22, Spotify’s LTM Gross Profit was EUR 2.8 Billion. They nearly doubled the LTM gross profit from 3Q’22 to 1Q’26 and yet, the opex is largely flat." $SPOT https://t.co/vfl4l8Wwjo

By Mostly Borrowed Ideas (MBI)
Danaher’s Growth Remains Anemic Despite Secular Tailwinds
SocialApr 22, 2026

Danaher’s Growth Remains Anemic Despite Secular Tailwinds

Looking at Danaher’s numbers every quarter is a stark reminder just how anemic the growth has proved to be for a company that enjoys some supposedly secular tailwinds $DHR https://t.co/cI5akoQpj4

By Mostly Borrowed Ideas (MBI)
Pick Your 5‑Year Equal‑Weight Investment Choice
SocialApr 22, 2026

Pick Your 5‑Year Equal‑Weight Investment Choice

Which of them would you buy at 50-50 weight at today’s valuation for the next 5 years if the condition is you must hold for the entire 5 years?

By Mostly Borrowed Ideas (MBI)
Meta's Heterogeneous Chip Fleet Boosts Competitive Edge
SocialApr 21, 2026

Meta's Heterogeneous Chip Fleet Boosts Competitive Edge

"while I was encouraged to see Meta’s diversified chip strategy, I was also a tad bit concerned whether the trade-off has too high a cost. However, I have now updated my opinion that Meta is increasingly quite enviably positioned due...

By Mostly Borrowed Ideas (MBI)
Avoid Single-Model Tokenization: Vendor-Controlled, Non-Transparent
SocialApr 20, 2026

Avoid Single-Model Tokenization: Vendor-Controlled, Non-Transparent

"tokenization is a non-transparent billing unit that each vendor controls unilaterally...any enterprise would be really imprudent to standardize on just one model developer." https://t.co/Ho7XM32Rz2

By Mostly Borrowed Ideas (MBI)
Cloud Deployment Margins Rebound, Set to Rise Further
SocialApr 13, 2026

Cloud Deployment Margins Rebound, Set to Rise Further

"The margin trajectory of cloud-based deployment segment is far more interesting. Notice how gross margin here was precipitously falling and even turned negative in 1H’25 when the Chinese labs were essentially on a death march to grab market share. However,...

By Mostly Borrowed Ideas (MBI)
Cheap Energy Evades Metering, Expensive Power Defies Measurement
SocialApr 12, 2026

Cheap Energy Evades Metering, Expensive Power Defies Measurement

Too Cheap to Meter, Too High to Measure read the full piece here: https://t.co/h5J0gTi7ew https://t.co/iFvBD73DvS

By Mostly Borrowed Ideas (MBI)
Low Promotion, High Churn, Substack Still Boosts Revenue
SocialApr 3, 2026

Low Promotion, High Churn, Substack Still Boosts Revenue

yep; I almost never share my Substack link and yet revenue from Substack increased ~80% YoY and is now ~20% of my overall revenue. Even if churn is high, I have no doubt that it has been certainly net positive...

By Mostly Borrowed Ideas (MBI)
Pichai: AI Central to Google, Not a Moonshot
SocialMar 31, 2026

Pichai: AI Central to Google, Not a Moonshot

this was such a riveting read. If you're a Google shareholder, nobody came across better than Sundar Pichai in this entire saga. The fact that so many of them wanted Pichai to resign is a good reminder how clueless outsiders...

By Mostly Borrowed Ideas (MBI)
Shopify's Profit Soars 26% CAGR, Costs Barely Rise
SocialFeb 12, 2026

Shopify's Profit Soars 26% CAGR, Costs Barely Rise

"While $SHOP gross profit compounded at ~26% CAGR since 2022, its operating expenses (S&M, R&D, and G&A) grew by only ~2% CAGR during this period." Shopify's Miraculous Momentum: https://t.co/ezGEIE1lOG https://t.co/WDbrMgAx78

By Mostly Borrowed Ideas (MBI)