Nick Kokonas

Nick Kokonas

Creator
0 followers

Co‑founder emeritus Tock & Alinea Group; frequent commentary on restaurants/ops/fine dining

Risking Family Savings to Disrupt Amazon’s Dominance
SocialMay 6, 2026

Risking Family Savings to Disrupt Amazon’s Dominance

This is what it looks like to quit your comfy corporate job, take your family's generational savings, and bet it all -- and hard work -- on a vision. He's freedom to spend it however he wants ensures the eventual destruction...

By Nick Kokonas
Brands Take Decades to Build, Seconds to Lose
SocialMay 4, 2026

Brands Take Decades to Build, Seconds to Lose

A brand, a reputation, an identity can take decades to build intelligently, and only moments to bring it down. First principles and ruthless editing are required, and the stakeholders need to be always vigil. Because when it stops, it stops. It's obvious. and...

By Nick Kokonas
LIV's Failure Leaves Minimal Value—Time to Sell
SocialApr 30, 2026

LIV's Failure Leaves Minimal Value—Time to Sell

Well, as it turns out we do know that LIV has failed. This thread is more about the why now than the maybe. Is there any value to the carcass? A bit, to the usual types and suspects. But not...

By Nick Kokonas
OpenTable Finally Embraces Experience Model, Still Flawed
SocialApr 17, 2026

OpenTable Finally Embraces Experience Model, Still Flawed

This OpenTable article is very funny... it took six years for them to adopt the "experience" language, deposits, and prepayments. Now they are literally buying back key customers who are shortsighted. And by 'people' she means me: https://t.co/F5xIWOYYp2 Still a lousy system https://t.co/P6QhlDpdaW

By Nick Kokonas
LIV Missed the Core Appeal of Pro Golf
SocialApr 15, 2026

LIV Missed the Core Appeal of Pro Golf

I don't know if LIV is failing now, I just know it always failed to understand what professional golf was really selling (and yes, that includes Phil & Greg, not just the PIF). A know what you're selling 🧵

By Nick Kokonas
Cancer Advances Offer Hope Amid Personal Loss
SocialMar 30, 2026

Cancer Advances Offer Hope Amid Personal Loss

My father (and a dear friend's father) both died of this form of cancer. It is great to see the advances in cancer treatment... which will only be accelerated in the coming years (provided the luddites don't win the...

By Nick Kokonas
Elsewhere Wine Bar Launches in Napa with Chef Elliot Bell
SocialMar 18, 2026

Elsewhere Wine Bar Launches in Napa with Chef Elliot Bell

We are excited to announce Elsewhere Wine Bar & Lounge that will be opening later this year in St. Helena, Napa Valley. https://t.co/KqaFcQjMNT I'm thrilled to be partnering with chef Elliot Bell (owner of Charlies) who does refined casual food as well...

By Nick Kokonas