AI Writing OK; Integrity and Editing Remain Crucial
Suddenly everyone is a writer.... and as AI gets better the tell will be: • did the person know how to write before AI • does it sound the same • and do they know how to edit The slop is no longer the AI, it's the integrity. It's totally fine to use AI. Don't impersonate.

Risking Family Savings to Disrupt Amazon’s Dominance
This is what it looks like to quit your comfy corporate job, take your family's generational savings, and bet it all -- and hard work -- on a vision. He's freedom to spend it however he wants ensures the eventual destruction...
Brands Take Decades to Build, Seconds to Lose
A brand, a reputation, an identity can take decades to build intelligently, and only moments to bring it down. First principles and ruthless editing are required, and the stakeholders need to be always vigil. Because when it stops, it stops. It's obvious. and...
LIV's Failure Leaves Minimal Value—Time to Sell
Well, as it turns out we do know that LIV has failed. This thread is more about the why now than the maybe. Is there any value to the carcass? A bit, to the usual types and suspects. But not...

OpenTable Finally Embraces Experience Model, Still Flawed
This OpenTable article is very funny... it took six years for them to adopt the "experience" language, deposits, and prepayments. Now they are literally buying back key customers who are shortsighted. And by 'people' she means me: https://t.co/F5xIWOYYp2 Still a lousy system https://t.co/P6QhlDpdaW
LIV Missed the Core Appeal of Pro Golf
I don't know if LIV is failing now, I just know it always failed to understand what professional golf was really selling (and yes, that includes Phil & Greg, not just the PIF). A know what you're selling 🧵
Cancer Advances Offer Hope Amid Personal Loss
My father (and a dear friend's father) both died of this form of cancer. It is great to see the advances in cancer treatment... which will only be accelerated in the coming years (provided the luddites don't win the...
Elsewhere Wine Bar Launches in Napa with Chef Elliot Bell
We are excited to announce Elsewhere Wine Bar & Lounge that will be opening later this year in St. Helena, Napa Valley. https://t.co/KqaFcQjMNT I'm thrilled to be partnering with chef Elliot Bell (owner of Charlies) who does refined casual food as well...