Creators Overtake Broadcasters as Sports Attention Shifts
Creators, athletes and influencers are increasingly shaping how fans engage with sport. But is the industry adapting quickly enough? As initiatives like DAZN's DAZN48 and athlete-led media platforms gain momentum, the traditional lens of media rights and live content are being upended. In this week's episode of StreamTime Sports, we explore whether broadcasters are losing their grip on the sports conversation, why creator-led and off-field content might be generating more engagement than live sport itself, and what happens when attention shifts faster than business models can keep pace. Key questions discussed: • Are creators and athletes becoming more influential than broadcasters in shaping sports narratives? • Is fan attention becoming a more valuable asset than traditional media rights? • Why is off-field content increasingly outperforming the live product? • Can the sports industry better monetise the mass attention it generates? • If the model doesn't evolve, who stands to lose most: broadcasters, rights holders, or everyone involved? Listen now and join the conversation. #sportsbiz https://t.co/0WaqeZAfVr
7 Million Tuned In: TNT’s Pay‑Wall Verdict?
Did TNT Sports make the right decision restricting the UEFA Champions League Finals free to air viewership in the UK? And does 7 million viewers validate the approach, or does it signal a missed opportunity? We break down some of the...
Top Investors Reveal Billion-Dollar Sports Investment Plans
Check out the latest round of speakers announced for this year's SportsPro Investment Summit. Some of the biggest investors in the space, investing and deploying billions into the sports industry. More details for next months event here: https://t.co/MJHAtyBDk2 https://t.co/t5k9YCZ1ef
World Cup Growth Faces Sustainability and Fan Experience Challenges
The FIFA World Cup has enjoyed remarkable commercial growth over recent editions, cementing its position as one of the most valuable properties in global sport. But as the tournament continues to expand, questions are emerging about how sustainable that growth is. With...
Major Sports Media Deals Signal Industry Consolidation
Wondering why DAZN bought ViewLift, The Walt Disney Company bought UEFA Champions League rights, or Bruin Capital invested in Matchroom at a $1bn valuation? Check out the latest StreamTime Sports podcast here: https://t.co/QsIi9HV5Ch YouTube: https://t.co/nsoapCzA55
8 Sports Myths Debunked: Reality Check Needed
I recently delivered a presentation titled '8 things sports needs a reality check on'. It was a 11 minute presentation at #SPLondon comparing the narrative to the reality of several key aspects of the #sportsbiz. Topics such including: investment, media rights,...
ESPN Waited for Cable Decline Before Launching DTC
So ESPN finally launched a direct‑to‑consumer D2C platform. But why the heck did it take so long? My view - as shared in this week's pod: I think the more useful way to look at it is through the lens of commercial...
From Idea to 1.5M: HYROX’s Rapid Global Rise
HYROX has gone from concept to 1.5M participants globally in less than a decade. So how was it created and what's been the secret to its success? At SportsPro London, CEO & Co-Founder Christian Toetzke will join me on stage to break...