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Nik Sharma

Nik Sharma

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Marketing strategist known as 'The DTC Guy'; advisor to top direct-to-consumer brands and newsletter author.

Recent Posts

Unlock Snap Ads: Boost Reach with Proven Strategies
Social•Dec 10, 2025

Unlock Snap Ads: Boost Reach with Proven Strategies

tomorrow I'm putting on a live event with Snapchat (and Snap advertisers) to talk all things Snap ads, Snap creator network, and what works to drive incremental reach on the channel. learn how the best performance marketers are leveraging Snap — TOMORROW, December 11th at 2pm EST. If you can't make it, we'll send you the recording + summarized notes (sign up in next tweet) look at what Snap CPMs were recently (shoutout to @triplewhale for the data)... if you're not active here, you're missing out on net-new audience reach sign up: https://t.co/vtbjbbVaFb

By Nik Sharma
Lunar Solar Acquires Sharma Brands, Boosting Client Capabilities
Social•Oct 17, 2025

Lunar Solar Acquires Sharma Brands, Boosting Client Capabilities

I'm beyond excited to share that @lunarsolargroup has acquired @SharmaBrands! As of October 1st, my team and I have joined forces with @piersonkrass and the Lunar crew. 🎉🤝 Over the past few years, Sharma Brands has had the privilege of launching...

By Nik Sharma