Marketers Can Now Access Premium TV with Social‑Style Targeting
2026 is the year TV becomes a lot more accessible to marketers spending $50k to $500k/month on Meta. Meta CPMs are up 30%+ YoY. The average social session is 8 minutes. The average CTV session is 99 min, yet most DTC brands put 70%+ of budget into paid social and under 10% in CTV. Right now, the biggest advertisers in the world are locking in their TV budgets for the year at Upfronts. They're buying against NFL on CBS, Tracker (the #1 show on TV), Paramount+ originals. They know something most performance marketers are still figuring out. Premium inventory drives attention. Attention drives outcomes. And for the first time, that inventory is accessible to brands at any size through Paramount Ads Manager — with the same targeting logic you already use on social. Demographics, behaviors, retargeting, custom audiences. Same playbook, bigger screen. I'm doing a session on 4/29 with Emily Huo, SVP of SMB Advertising at Paramount, to break it all down: - Why your media mix has a gap right now - How CTV lifts your whole funnel (and how to prove it) - How to target & measure like a performance channel - How to plan around predictable viewership spikes It's completely free. April 29. sign up on: https://t.co/3Gq662vkj7
Unlock Snap Ads: Boost Reach with Proven Strategies
tomorrow I'm putting on a live event with Snapchat (and Snap advertisers) to talk all things Snap ads, Snap creator network, and what works to drive incremental reach on the channel. learn how the best performance marketers are leveraging Snap —...
Lunar Solar Acquires Sharma Brands, Boosting Client Capabilities
I'm beyond excited to share that @lunarsolargroup has acquired @SharmaBrands! As of October 1st, my team and I have joined forces with @piersonkrass and the Lunar crew. 🎉🤝 Over the past few years, Sharma Brands has had the privilege of launching...