Founder sharing build‑in‑public journey and community‑driven growth experiments.
Started writing: Building Theanna Will be dropping all the details of running a business including NUMBERS. I’m not just telling stories, I’m going to write about tests I’ve run, money spent, money lost, conversion metrics, churn, MRR growth everything. I always wanted to know these things about other businesses so I’m sharing to help others learn from my experience. https://theanna.io/building-theanna
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and...
I’m sad - I’ve been working so hard on startup weekend women here in columbus Ohio and because we have such a low amount of builders we might have to reschedule or cancel. I’ve never experienced this with an event...
I spent an entire day getting my website rebuilt from scratch so I can get off Webflow to move 10x faster with 100x impact. My goal is to build Theanna as a machine and in order to do that I...
I’m turning my monthly investor updates into a blog - full transparency of running a business as a solo founder trying to hit $1M by EOY. I’ll share every experiment, every win, loss, MRR, burn, etc. I don’t know everything...
1.5 years ago, I spent an entire month designing Theanna from idea to... design. (just design) Last night, I used Claude Code to design and implement a front end for a brand new feature, generate Linear tickets, and assigned to a...
Hi, so Claude code is crazy. I’m on calls all day so I prepped Claude with all the things I need it to do. It’s literally building for me while I do CEO work. The prep time took about an...