Stop Guessing: How to Know If Your Book Marketing Is Working
In this episode, host Thomas interviews Iri Theodoru, co‑founder of Publisher Champ, about the challenges indie authors face in measuring the true profitability of their marketing efforts. They discuss how traditional Amazon dashboards and ACOS metrics can be misleading because they ignore production costs, royalties, and multi‑channel sales, leading authors to waste money on ineffective ads. The conversation explains how Publisher Champ consolidates data from over 16 platforms—Amazon, Facebook, Draft2Digital, Barnes & Noble, and more—into a single, real‑time dashboard that shows net profit per book and per campaign, enabling data‑driven decisions. Iri shares practical examples of tracking marketing sources, the importance of distinguishing sales from royalties, and how the tool helps authors identify which promotions actually move the bottom line.
Your Friends Lied About Your Book Cover
In this episode of Novel Marketing, host Thomas interviews award‑winning thriller author and Navy veteran J.A. Webb about the hidden pitfalls of relying on friends’ opinions for book cover decisions. Webb explains that a cover’s primary job is to attract...
Reader Magnets Are Dead? Why Most Reader Magnets Fail
In this episode, host Thomas interviews author and marketer Laurie Christine about why many reader magnets fail and how to make them work. Laurie explains common mistakes such as using a first‑draft short story or not promoting the magnet, and...
Your Author Toolbox: Part 2
The latest release of the Author Toolbox adds dozens of AI‑driven utilities for writers, ranging from PR automation to legal, tax, and editing assistants. All tools are hosted on PatronToolbox.com and organized into categories such as PR, "Not a Professional"...
How to Become a Professional Writer With Joanna Penn
Joanna Penn emphasizes that becoming a professional writer hinges on adopting a business mindset rather than relying on age or talent. She advises authors to draft a business plan early, treat revenues above $20,000 as a signal to formalize bookkeeping,...