How I Use AI to Think Better
The author argues that AI tools, while accelerating content creation, erase the productive discomfort of the blank page that fuels original thinking. Citing William James, he explains that thinking emerges from the friction of trying to express ideas, not beforehand. By skipping this step, users generate work that feels adequate but lacks personal insight. To counteract this, he proposes a “Friction Protocol,” a pre‑prompt exercise that forces users to articulate their own observations before handing the task to AI.
My Two-Rule Formula for Building Personal Brands
Justin O'Brien argues that most personal‑branding advice reduces distinctive leaders to generic listicles, stripping away the unique stories that make them memorable. He proposes a two‑part formula—keep it simple and make it exciting—where the message must be inherently clear and...
Stop Using AI as a Brainstorming Tool
The post argues that asking AI tools like ChatGPT to "think outside the box" is a misuse, because large language models generate the most probable text rather than genuine novelty. It explains that true creativity stems from juxtapositional thinking—holding two...
Why Your AI Sounds Like Everyone Else’s AI
The post argues that generic AI output stems from users feeding only surface‑level, easily verbalized information, leaving their tacit, experience‑based knowledge invisible to the model. It introduces the "Tacit Knowledge Articulation Problem" and explains why merely improving prompts won’t fix...
The Key to Building a Personal Brand Is to Talk About It
The post argues that the fastest way to build an unforgettable personal brand is through live speaking, not just more written content. It cites Steven Bartlett’s rise, where relentless speaking engagements generated the bulk of his client pipeline and revenue....
How to Stop AI From Answering Question You Never Actually Asked
The post warns that large language models answer the question you ask, not the one you mean, because they operate on statistical word patterns rather than true intent. Human‑crafted jargon and industry‑specific frames embed hidden assumptions that steer AI toward...