Path to Purchase Institute

P2PI OmniShopper Award Winner: Intel AI Experience

Intel's global marketing head Vana Gazaran unveiled the Intel AI Experience, a month‑long pop‑up on Oxford Street designed to turn AI from buzzword into tangible everyday benefit for millennials, Gen Z, gamers and creators. The activation combined digital out‑of‑home, influencer collaborations and hands‑on stations where visitors could see AI power live music sets and complex renders, driving engagement metrics: 5.2 million footfall, 99% relevance rating, 92% improved AI understanding, and 82% higher purchase intent. Gazaran emphasized “people first, not technology,” illustrating how partners like Dell, HP and Lenovo took over the final conversion phase, turning the experience into a seamless path from street‑side wow to retail checkout. The campaign delivered a 52% lift in Intel AI PC sales, outpacing the broader UK PC market by 11 points, showcasing a replicable blueprint for experiential, solution‑focused marketing that can reshape consumer tech adoption.