Patrick Coffee

Patrick Coffee

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Reporter/editor covering agencies, marketers, and platform trends.

Netflix CEO Downplays Nielsen Viewership Metric Shift
SocialApr 17, 2026

Netflix CEO Downplays Nielsen Viewership Metric Shift

On yesterday’s Netflix earnings call, CEO Greg Peters addressed my scoop on Nielsen’s now-delayed methodological change that would depress NFLX’s share of total TV viewership. Peters: ok but that doesn’t change how people are really watching TV and it won’t affect...

By Patrick Coffee