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Paul Roetzer

Paul Roetzer

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Founder of SmarterX (@SmarterXAI). Creator of Marketing AI Conference (MAICON). Co-host of The Artificial Intelligence Show.

Recent Posts

CEOs Must Publish Transparent AI-Forward Memos
Social•Feb 17, 2026

CEOs Must Publish Transparent AI-Forward Memos

100% agree. This is why I’ve been pushing for organizations to publish AI-Forward CEO Memos that are honest and transparent. CEOs need to be more proactive in communicating the impact of AI, and make the next steps for employees more actionable.

By Paul Roetzer
Apple’s iPhone Voice-to-Text Still Mishears “How AI”
Social•Jan 29, 2026

Apple’s iPhone Voice-to-Text Still Mishears “How AI”

I just used voice-to-text on my iPhone for a text message in which i spoke, “how AI.” My iPhone typed “Howie.” I feel like that about sums up Apple’s current AI capabilities on the iPhone.

By Paul Roetzer
Choosing a Trusted AI for Personal Health Data
Social•Jan 19, 2026

Choosing a Trusted AI for Personal Health Data

AI for health is an enormous opportunity. On the consumer side, the question becomes which AI lab/company do you trust with your data for a unified personal health advisor.

By Paul Roetzer
Non‑coders Can Now Build AI Apps Instantly
Social•Jan 14, 2026

Non‑coders Can Now Build AI Apps Instantly

I signed up for @Lovable recently after listening to Lenny’s Podcast with @ElenaVerna and @lennysan. My early experiences as a non-coder building apps has changed my perspective on what’s possible with AI today, and how quickly work will change. You can...

By Paul Roetzer
AI ROI Fails Without Human Change Management
Social•Jan 2, 2026

AI ROI Fails Without Human Change Management

If your company isn’t generating significant ROI from AI adoption, then you have a people problem. AI transformation and value creation certainly requires an understanding of and access to the technology. But, more importantly, a willingness of the humans within...

By Paul Roetzer
All Knowledge Workers Must Learn to Manage AI
Social•Dec 31, 2025

All Knowledge Workers Must Learn to Manage AI

“Every knowledge worker becomes a manager of AI agents - The majority of people are individual contributors now, but AI requires everyone to learn management skills: delegating with clear language, building trust, understanding when AI hallucinates.”

By Paul Roetzer
AI Hype Fades; Subscriptions Drop After Brief Wow
Social•Dec 24, 2025

AI Hype Fades; Subscriptions Drop After Brief Wow

“A lot of AI products get tried because they’re the cool new thing. People sign up, poke around, feel the wow moment, tell a friend, maybe even pay for a month or two. Then real life kicks in and the...

By Paul Roetzer
Amazon Must Aggressively Own AI Commerce Future
Social•Dec 24, 2025

Amazon Must Aggressively Own AI Commerce Future

“Amazon’s rapid evolution in its view of AI-powered commerce underscores how quickly online retail is changing, and the risks the company faces if it doesn’t act aggressively to maintain control over its future.”

By Paul Roetzer
AI Elevates Judgment, Taste, and Agency Over Automation
Social•Dec 22, 2025

AI Elevates Judgment, Taste, and Agency Over Automation

“the AI era may end up placing even more weight on judgment, taste, and agency – the parts of work that are hardest to specify, hardest to benchmark, and hardest to replace”

By Paul Roetzer
A16z Argues for Balanced, Innovation-Friendly AI Regulation
Social•Dec 18, 2025

A16z Argues for Balanced, Innovation-Friendly AI Regulation

The a16z perspective on AI regulation.

By Paul Roetzer

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