Peter Hazlehurst

SVB Rebrand Risks Losing Loyal Customers and Mission

Call me old school, but I'm not thrilled about the rebrand of SVB>>First Citizens. I know the *why*, but pretty sure that severing that connection to the past and the history of Silicon Valley is going to cause customer flight. We chose to stay with SVB personally and professionally, because it was a unique mission. This feels like the end of that, which is sad. Super obvious why all the bankers are landing at Chase and HSBC and taking all the business.