Project Management Institute (PMI)

Disrupting Airlines, Streaming, and Healthcare for Good

The Shift Code episode features Azran Osman‑Rani, the serial entrepreneur behind AirAsia X, iflix and Naluri, discussing how he disrupts entrenched industries by questioning core assumptions. He explains that success comes not from launching new projects but from killing those that no longer serve a purpose, and from applying lessons across airlines, streaming and digital health. Key insights include rethinking asset utilization to cut costs, adapting payment structures to local market habits, and borrowing incentive models from unrelated sectors. In aviation he raised aircraft utilization to 18 hours a day by abandoning traditional night‑time schedules, achieving a unit cost of three cents per seat‑kilometer versus nine for incumbents. In streaming he moved beyond direct subscriptions, partnering with telcos and using cash‑on‑delivery logistics to reach 20 million users. In healthcare he proposes predictive, integrated mental‑physical care and a fixed‑fee engine‑style contract to align provider incentives. Illustrative examples feature the 18‑hour flight utilization breakthrough, the cash‑on‑delivery collection for iflix’s low‑price plans, and the airline‑engine maintenance contract model repurposed for health outcomes. These anecdotes show how cross‑industry analogies reveal hidden efficiencies and new revenue streams. The broader implication is that leaders can unlock growth by dissecting customer needs, challenging status‑quo processes, and designing business models that fit local economic realities. Aligning stakeholder incentives and leveraging data‑driven predictions can reduce costs, improve outcomes and scale ventures in capital‑intensive markets.