Purna Virji

Purna Virji

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Industry leader in search and paid media; speaks on AI, voice, and ads strategy.

Pick the Right AI: LLM, Agent, or Squad
SocialApr 27, 2026

Pick the Right AI: LLM, Agent, or Squad

When do you need an LLM vs an agent vs a multi-agent squad? Each is very different with diff risks, setup, and ROI. In my latest issue of Agent-Led Growth, I break down how to choose the right AI for...

By Purna Virji
AI, Not You, Chooses Your Options—Monetization Risks Rise
SocialApr 14, 2026

AI, Not You, Chooses Your Options—Monetization Risks Rise

You think you’re choosing between options. You’re not. AI is choosing which options you get to see. That’s a reallllllly big shift. And it’s why monetization gets dangerous fast. I broke this down in my latest issue of Agent-Led Growth: https://t.co/1qgrL6QQL4 #AgentLedGrowth...

By Purna Virji