Rachel Karten
Social strategist and Link in Bio author; analyzes platform shifts, social content strategy, and creator-brand playbooks.
When Leaders Turn Into AI‑Obsessed Overlords
Does your boss have AI brain? I've spent the past few weeks talking to marketers about what it’s like to be on a team where leadership is obsessed with AI. Here's what I heard:
Rogue‑style Fan Pages Can Drive 100M Organic Views
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. the “arby’s boys” page generated over 100m organic views in the first six months.
AI Content Fuels Gen Z’s Growing TikTok Skepticism
We’re underestimating how much AI-generated content is going to change the way people approach social media. What happens when there’s a layer of distrust to everyone’s scroll? We already have an idea of the impact. A recent Harris Poll survey...
Stunt Accounts Turned Brands Boost Launch Intrigue
influencers are launching stunt accounts to tease new products. those accounts are then typically converted into the brand account, with built in audience and intrigue for day one of the announcement.
Consistent Brand Threads Beat Outdated Mood Boards
the best brand accounts have a through line of familiarity. content woven together by a thread that makes people comment “my show is on”. the old mood board model does not work anymore.
Outrage Alone Won’t Mobilize; Give Audiences a Cause
“you can’t rely just on fueling outrage to activate your audience...they need something specific to get behind.” one of my favorite quotes from my interview with @perfectunion’s director of audience engagement.