Rafat Ali

Rafat Ali

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Founder/CEO of Skift; prolific original posts and analysis on the business of travel, tourism trends, and industry strategy.

Travel Becomes a Search for Lost Indian Childhood
SocialApr 18, 2026

Travel Becomes a Search for Lost Indian Childhood

Travel, for me, stopped being about destinations a long time ago. It became a proxy for a childhood I left behind in India in the 1990s and have never stopped looking for. I finally wrote about it. https://t.co/7OILYtgC5Y https://t.co/Cdz8xRAvOn

By Rafat Ali
Travel AI: A Five‑Layer Tech Stack Blueprint
SocialApr 14, 2026

Travel AI: A Five‑Layer Tech Stack Blueprint

A @BookingHoldings job post for building foundational AI models led me down a rabbit hole of AI tech stack approaches by big online travel players, I've come up with a 5-layer AI tech stack. Using my Claude brain, I try...

By Rafat Ali
Acquisitions Often Driven by Ego, Not Strategy
SocialApr 3, 2026

Acquisitions Often Driven by Ego, Not Strategy

What if the OpenAI-buying-TBPN deal is not a signal of anything but just the egos involved, similar to CBS buying The Free Press? Because-they-can sometimes is the simplest, best and the real explanation.

By Rafat Ali
Recency Bias Skews Travel Forecasts, Dubai Not Yet Done
SocialApr 2, 2026

Recency Bias Skews Travel Forecasts, Dubai Not Yet Done

Recency bias is the most expensive cognitive error in the travel business…or any business. Wrote a column laying out why Dubai obituary is being written too early, and what the history of every macro travel crisis tells us about what...

By Rafat Ali
India's Tourism Pivots From Foreign to Domestic Focus
SocialApr 1, 2026

India's Tourism Pivots From Foreign to Domestic Focus

The End of ‘Incredible India’ >> “Incredible India” was built to attract outsiders, but the center of gravity in Indian travel has shifted from selling the country abroad to building for travelers at home. https://t.co/GWrckiJlE7 via @Skift

By Rafat Ali