In this episode of Rework, host Kimberly Rhodes talks with 37signals co‑founders Jason Fried and David Heinemeier‑Hansen about the power of reaching out to customers directly, especially ahead of the upcoming Basecamp 5 launch. Jason explains why he personally emailed Basecamp 3 and 4 users, sharing updates, his own email address, and a promise to read every reply himself—no assistants or AI. The conversation reveals surprising customer feedback (like a strong demand for voice notes), how direct founder‑customer dialogue surfaces high‑fidelity insights, and why such personal connections can boost trust, retention, and product direction.
In this episode, Jason Fried and David Heinemeier Hansson answer listener questions, covering how they record unscripted product walkthrough videos, the upcoming open‑source product Writebook, and the way the 37signals team combines Basecamp with their new kanban tool Fizzy. They...

In this episode, Jason Fried and David Heinemeier Hansson discuss how and when they choose product names, sharing stories behind names like Fizzy and Omarchy and noting that no name can satisfy every criterion. They explain the practical influence of...

In this episode, Jason Fried and David Heinemeier Hansson discuss how 37signals lets strong ideas migrate across its product suite, giving each product its own design voice while allowing concepts to evolve and multiply. They explore the balance between reviving...