Social•May 5, 2026
United's Customer‑Centric Strategy Beats Spirit's Model
Spirit Airlines just died. @united is thriving. My latest @ForbesCMO piece shows the contrast in strategies, the initiatives from United's CEO Scott Kirby, and the importance of customer experience. https://t.co/cIzKUQzRt3
By Roger Dooley
Social•May 1, 2026
KitKat Wrapper Turns Into Signal‑blocking Faraday Cage
An experimental wrapper for KitKat bars helps you "Break Better" (their slogan) - it's a Faraday cage that cuts your phone off completely - no wifi, phone service, Bluetooth, etc. Brilliant way to deliver on the brand promise. https://t.co/SLePuSYLD8
By Roger Dooley
Social•Apr 23, 2026
Spirit's Repeated Bankruptcies Signal Inevitable Market Exit
So, why are we trying to save Spirit Airlines? Bankrupt twice in 2 years. Their CX is awful, and flyers have spoken by avoiding them. Darwinism works.
By Roger Dooley