Roger L. Martin

Roger L. Martin

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Strategy consultant and author known for his work on CEO decision‑making and corporate strategy

Consulting Firms Must Choose Innovation or Face Extinction
SocialApr 1, 2026

Consulting Firms Must Choose Innovation or Face Extinction

It is a really interesting time for the large consulting houses. I think they will define their own fates. If they react defensively, they will be gone. If they react creatively, they will have a chance. It is more in...

By Roger L. Martin
Self‑protective Narratives Shield Leaders From Accountability
SocialMar 22, 2026

Self‑protective Narratives Shield Leaders From Accountability

Tough one. What people are really trying to do is create a context that protects them against criticism of their strategy and enables them to blame someone else for failure. So, in some sense, it isn't a fixable problem because...

By Roger L. Martin
No Fixed Start: Toggle Choices Until Five Align
SocialMar 5, 2026

No Fixed Start: Toggle Choices Until Five Align

Zach, I really appreciate the effort and the thinking you have done. But I am afraid I don't agree with the prescription. For starters, I don't argue that you should start at the upper left and go down. It is...

By Roger L. Martin
Planning Trumps Strategy, Empowering Technocrats Over Strategists
SocialMar 2, 2026

Planning Trumps Strategy, Empowering Technocrats Over Strategists

Welcome to Chapter Two of the Playing to Win/Practitioner Insights (PTW/PI) book club. I am reprising the 37 pieces that were ranked highest by readers – and they make up one books-worth of content. The second is Why Planning over Strategy? https://t.co/L7EbtoalCF In...

By Roger L. Martin