Sara Germano

Sara Germano

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US sports business correspondent (FT alum); media rights, global events, sponsorships.

Adidas Ends Nike’s 2‑Hour Marathon Quest
SocialApr 26, 2026

Adidas Ends Nike’s 2‑Hour Marathon Quest

Ten years ago, Nike started a marketing campaign to break the 2-hour marathon barrier. Today, Adidas just did it. Below, a timeline of the decade-long sportswear battle started by the swoosh but finished by the stripes with Sabastian Sawe's London Marathon...

By Sara Germano
John Henry’s Final On‑record Stance: Never Sell Red Sox
SocialApr 26, 2026

John Henry’s Final On‑record Stance: Never Sell Red Sox

The last time John Henry was asked on the record if he would ever sell the Red Sox (June 2024) https://t.co/arP7viaKRd

By Sara Germano
USOPC Board Flags Ticket Fees, Olympic Sport Crisis
SocialApr 16, 2026

USOPC Board Flags Ticket Fees, Olympic Sport Crisis

Team USA had much to discuss at the first USOPC board meeting of the year. From those 24% service charges on LA28 tickets to the existential "threat" facing Olympic sports in the U.S., here's what top executives had to say:

By Sara Germano
Rookie Hopeful, Grateful for Union’s Lockout Win
SocialApr 14, 2026

Rookie Hopeful, Grateful for Union’s Lockout Win

Asked @Flaujae what it was like watching the CBA process play out as an incoming draftee: “I was just like, ‘Can I please have a rookie season?’ I was hoping there was not gonna be a lockout. But the union handled...

By Sara Germano