SEO Is Dead. Your Reputation Is the New Search Engine.
The author contends that traditional SEO has become ineffective, especially for small and midsize firms that lack the budget for continuous pay‑to‑play campaigns. Large language models like ChatGPT, Gemini, Claude and Perplexity now power buyer research, evaluating credibility and reputation rather than keyword rankings. As a result, platforms such as LinkedIn act as a "reputation layer," where authentic thought leadership determines AI discoverability. The piece advises companies to reallocate spend from pure SEO toward cultivating internal expertise and producing attributable, high‑quality content that AI can surface.
Remember New Coke?
In 1985 Coca‑Cola introduced New Coke to counter Pepsi’s surge, but the formula change was driven by internal business pressure rather than consumer demand, sparking a public backlash. The author draws a parallel to today’s rapid AI adoption, where many...
Channel Partners Expo 2026 | Candid Observations You Won't See Elsewhere
The author released a candid video summarizing observations from the 2026 Channel Partners Expo, the premier gathering for technology channel sales. The commentary highlights a pullback by legacy technology solution distributors, uneven AI adoption, and a widening education gap for...
Build Your Own Channel Digest: The System I Use to Engage Intentionally on LinkedIn
The author created a personal "Channel Digest" to turn LinkedIn from a random scrolling habit into a purposeful relationship engine. By aggregating the right people, conversations, and market signals, the system lets users engage with intent rather than reaction. It...