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Serkan Toto

Serkan Toto

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CEO, Kantan Games (consultancy focused on Japan’s games market); posts analysis on publishers, platforms, and mobile.

Recent Posts

Microsoft Set to Bulldoze Xbox Business This Year
Social•Feb 21, 2026

Microsoft Set to Bulldoze Xbox Business This Year

Our industry has been steamrolled for a while, and make no mistake: This is not cosmetics. Microsoft will run through their Xbox business with a bulldozer this year. (For the sake of Xbox employees, I hope I am wrong.)

By Serkan Toto
Digital Game Purchases Remain Unresellable in 2026
Social•Feb 20, 2026

Digital Game Purchases Remain Unresellable in 2026

The concept of digital asset ownership applies to entire games on PC and console, too. It's 2026, and we still cannot sell or just transfer our "used" digital games once we bought them. Am I the only one who thinks this is...

By Serkan Toto
Tencent's Tiny Wildlight Stake Dwarfed by Massive Cash Flow
Social•Feb 19, 2026

Tencent's Tiny Wildlight Stake Dwarfed by Massive Cash Flow

Tencent's free cash flow last quarter was US$13B, so the amount they invested in Wildlight is (probably) minuscule for them. They and competitor Netease are in plenty of other deals that are not made public, both in the West...

By Serkan Toto
Investors Fear Unstable Pricing for Switch 2,
Social•Feb 16, 2026

Investors Fear Unstable Pricing for Switch 2,

Why investors are concerned about price stability this year for Switch 2 and PS5 this year (+ why Steam's upcoming devices still have no price):

By Serkan Toto
Sega's Modest Impairment Validates 2013 $140M Atlus Deal
Social•Feb 13, 2026

Sega's Modest Impairment Validates 2013 $140M Atlus Deal

I have been waiting for when Sega would do this and surprised the impairment loss is not higher. Reminder that in 2013, Sega bought Atlus parent Index Corp. for what was US$140M back then - a fantastic M&A.

By Serkan Toto
Ubisoft Beats Forecast, Rainbow Six Mobile Hits 18M Pre‑Regs
Social•Feb 12, 2026

Ubisoft Beats Forecast, Rainbow Six Mobile Hits 18M Pre‑Regs

Ubisoft in Paris just reported its Q3 + sounded pretty happy, beating their forecast. No Assassin's Creed Black Flag remake announcement yet, but they did confirm Rainbow Six Mobile has 18M pre-registrations and is due out worldwide on Feb 23. Call with...

By Serkan Toto