Shane Thomas

Shane Thomas

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Creator of Upstream Ag Insights; agribusiness and agtech analyst covering inputs, digital, and strategy.

Agriculture’s Slow Clockspeed Limits R&D and M&A Aggression
SocialApr 27, 2026

Agriculture’s Slow Clockspeed Limits R&D and M&A Aggression

Clockspeed, Capital, and Conviction: Considerations for R&D and M&A in Agribusiness There is a recurring critique that incumbent agribusinesses are "asleep at the wheel" because they do not spend higher percentages of revenue on R&D like big tech or pharma,...

By Shane Thomas
Spotting Biases Saves Millions in Agribusiness Decisions
SocialApr 21, 2026

Spotting Biases Saves Millions in Agribusiness Decisions

Cognitive Biases and Improved Decision Making for Agribusiness Leaders ◼︎◼︎◼︎ A cognitive bias is a systematic pattern of deviation from rational judgment. It's a predictable way our brains diverge from effective reasoning when processing information, evaluating risk, or making decisions. I believe understanding...

By Shane Thomas
Crop Input Giants Accelerate Biologicals Growth, Report Shows
SocialApr 19, 2026

Crop Input Giants Accelerate Biologicals Growth, Report Shows

Every major crop input company now has a biologicals strategy. The question is how are they progressing and what specifically are they doing? I just published an updated report that tracks the biologicals and specialty nutrition strategies, revenues, acquisitions, partnerships, pipelines,...

By Shane Thomas
Biostimulant Market Shifts to Asia, Embraces Single Molecules
SocialApr 13, 2026

Biostimulant Market Shifts to Asia, Embraces Single Molecules

DunhamTrimmer Biostimulant Report Highlights and Analysis ◼︎◼︎◼︎ The global biostimulant market hit $4.47B in 2024 and is projected to reach $7.88B by 2030. But the headline number obscures what's actually happening structurally in the category. Latin America and Asia-Pacific have overtaken Europe as the...

By Shane Thomas
Recognize Cognitive Biases to Sharpen Agribusiness Decisions
SocialApr 12, 2026

Recognize Cognitive Biases to Sharpen Agribusiness Decisions

Cognitive Biases and Improved Decision Making ■■■ Every strategic decision in agribusiness passes through a human brain before it becomes action. That brain, regardless of the education or the decades of experience informing it, is running on cognitive software that evolved to...

By Shane Thomas
Cut Cognitive Biases, Boost Agribusiness Decisions & Sales
SocialApr 10, 2026

Cut Cognitive Biases, Boost Agribusiness Decisions & Sales

Upstream Ag Professional - The Big Three Stories of the Week ◼︎◼︎◼︎ A look at what agribusiness leaders will find in this weekend's edition of Upstream Ag Professional: 1. Cognitive Biases and Improved Decision Making for Agribusiness Professionals Often we focus on making...

By Shane Thomas
Mental Models: Essential Tools for Agribusiness Success
SocialApr 7, 2026

Mental Models: Essential Tools for Agribusiness Success

Mental Models for Agribusiness Leaders ◼︎◼︎◼︎ Recently, I talked with @timhammerich on The Future of Agriculture, one of my most listened to podcasts. It was a ton of fun to join Tim and talk about some of the concepts that have been...

By Shane Thomas
Crop Protection Market Stabilizes, Modest Growth Expected 2026
SocialApr 6, 2026

Crop Protection Market Stabilizes, Modest Growth Expected 2026

FY 2025 crop protection and seed results have all been reported, across @Bayer, @BASF, @corteva, FMC, @Syngenta, @UPLLtd, and @NufarmSeedsNA. Several players were down, however, the crop protection market was viewed as more stable (before recent geopolitical events, anyways). Channel inventories...

By Shane Thomas