Shoptalk

Max Sinclair, Founder & CEO, Azoma

Max Sinclair, founder and CEO of Azoma, used a recent ShopTalk appearance to illustrate how his company is reshaping e‑commerce through what he calls "agentic commerce." Azoma’s platform equips brands with AI‑driven agents that secure product recommendations on dominant marketplaces such as Amazon, Walmart, and emerging services like Google Gemini. The company’s momentum accelerated after winning a pitch competition in Barcelona, which earned them a coveted booth at ShopTalk’s main exhibition. Sinclair notes that the startup‑focused sessions consistently outdraw main‑stage events, delivering a dense audience of retailers and decision‑makers eager for five‑minute demos. Those high‑traffic moments translated into immediate sales, with prospects visiting the booth and converting on the spot. "We've benefited from a big audience… customers seeing our startup pitch, coming straight to the booth afterwards and becoming an Azoma customer," Sinclair said, underscoring the direct pipeline from pitch to purchase. The rapid feedback loop at ShopTalk Luts reinforced the value of face‑to‑face engagement, allowing Azoma to showcase its AI recommendation engine to senior buyers who control marketplace placement. The episode highlights two broader trends: AI‑powered recommendation tools are becoming essential for brand visibility on major retail platforms, and targeted startup showcases at industry conferences can fast‑track customer acquisition and investor interest. Companies that master both the technology and the event‑driven go‑to‑market strategy are poised to dominate the next wave of e‑commerce growth.