The Thinking Behind Steph Curry’s New Chinese Sneaker Deal
In this episode of The Sportacast, hosts Scott Soschnick and Eben Novy‑Williams dissect Steph Curry’s landmark 10‑year partnership with Chinese sportswear giant Li Ning, exploring how the deal mirrors the Jordan‑Nike model and aims to build a dual‑market brand in the U.S. and China. They highlight Curry’s deep ties to China, the strategic advantage of aligning with a domestic brand amid growing anti‑Western sentiment, and Li Ning’s rapid rise to potentially outsell Nike in the Chinese market. Guest insights from former NBA China executive Derek Chang underscore the importance of on‑the‑ground relationship‑building and the geopolitical risks that can abruptly impact sports business ventures.
Knicks, Rangers Spinoff Inches Closer to Reality
In this episode of The Sportacast, hosts Scott Zosnick and Eben Novy‑Williams dissect MSG Sports' plan to spin off the New York Rangers into a separate publicly traded company, while keeping the Knicks under the existing umbrella. They explain that...
Knicks Playoff Economics / World Cup Ticket Drama
In this episode of The Sportacast, Scott Soschnick and Evan Novy‑Williams dissect the financial windfall the New York Knicks stand to earn from their deep playoff run, noting that a regular‑season game generates about $4 million in ticket revenue, which can...
WNBA Valuations / MLS Development League Overhaul
The episode dives into the rapid rise in WNBA franchise valuations, highlighting average team worth of $427 million and the impact of new media deals, labor peace, and star players like Angel Reese and Caitlin Clark. Hosts discuss the league’s unique...
The NCAA Is Expanding March Madness. Who Asked For That?
Hosts Scott Soschnick and Eben Novy-Williams dissect the NCAA's plan to expand March Madness from 68 to 76 teams for both men’s and women’s tournaments. They explain the new format—adding a "first 12" play‑in round—and argue the move is driven...
Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral
In this episode of The Sportacast, hosts Scott Soschnick and Evan Novy‑Williams dissect the historic sub‑2‑hour marathon at the London Marathon, where Sebastian Sotayo broke the barrier in Adidas shoes while the women’s record was also set in Adidas gear....
Global Soccer: “A Broken System With Staggering Losses”
In this episode of The Sportacast, hosts Scott Soschnick and Eben Novy‑Williams dissect the financial turmoil plaguing global soccer, noting that while overall sports franchise values are rising, top European clubs are slipping down the global rankings. They explore why...
The Padres Are a Unicorn MLB Business / Nike Walks Back Ad
In this episode Scott Soschnick and Evan Novy-Williams dissect the San Diego Padres' recent $3.9 billion sale, the most expensive MLB franchise ever, and explore why the team is a rare "unicorn" in baseball business. They highlight the Padres' surprisingly strong...
LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap
In this episode, Scott Soschnick and Evan Novy‑Williams dissect the precarious financial future of LIV Golf, noting that Saudi Arabia’s Public Investment Fund (PIF) may be reconsidering its multi‑billion‑dollar backing amid mounting losses, player departures, and the broader geopolitical fallout...
Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title
In this episode of the New Blood Sports Business Podcast, hosts Scott Soschnick and Evan Novy‑Williams dissect the blockbuster trade of Angel Reese to the Atlanta Dream, exploring how her star power and massive social media following can revitalize a...
Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
In this episode of The Sportacast, hosts Scott Sashnik and Eben Novi‑Williams dive into the world’s highest‑paid athletes, highlighting Michael Jordan’s unparalleled earnings, Tiger Woods, Cristiano Ronaldo, LeBron James, and Lionel Messi. They discuss how Jordan’s Jordan Brand generates roughly...
Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
In this episode, Scott Sashner and Eben Novy‑Williams dissect the recent sale of the WNBA Connecticut Sun to Houston Rockets owner Tilman Fertitta for about $300 million and explore why local bids from Boston and Hartford fell short. They then pivot...