Startups For the Rest of Us

Startups For the Rest of Us

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Actionable advice and founder stories for bootstrapped and mostly bootstrapped SaaS companies.

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PodcastDec 23, 202528 min

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Rob Walling reviews TinySeed’s progress at the end of 2025, highlighting that the accelerator has invested in over 210 B2B SaaS companies, raised just under $60 million across three funds, and returned capital from its first fund. He notes emerging trends...

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PodcastNov 25, 20250 min

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Rob Walling answers listener questions, offering a framework for handling a plateaued $500k SaaS business and warning that putting a company on "autopilot" often leads to decline. He explains when founders should invest in SOC 2 compliance, the pros and cons...

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PodcastNov 18, 20250 min

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Rob Walling answers listener questions about whether technical SaaS founders should bring on a sales‑and‑marketing co‑founder, introducing his "Core Four" model of essential early‑stage SaaS skills. He explains how to prioritize or outsource these skills, argues that sales‑led growth can...

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PodcastNov 11, 20250 min

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Rob Walling talks with Missive co‑founder Philippe Lehoux about how a small, bootstrapped team grew the collaborative email platform to $8 M ARR, covering the early idea, landing first customers, and the decision to stay independent of VC funding. They explore...

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PodcastNov 4, 20250 min

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In this solo episode, Rob Walling examines how founders should navigate gatekeeping versus earning their place by paying dues, emphasizing the importance of self‑education and effort before seeking community help. He argues that raw, unpolished material—early ideas and skills—outweigh polished...

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PodcastOct 28, 20250 min

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In this solo episode, Rob Walling tackles listener questions about product positioning, debating vertical, orthogonal, and horizontal strategies for bootstrapped SaaS founders, and examines whether AI now makes inventing a new category viable. He stresses evaluating how much a product...

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PodcastOct 21, 20250 min

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Rob Walling and Laura Sprinkle recap MicroConf Europe 2025 in Istanbul, describing the friendly, diverse crowd and the value of off‑stage networking and excursions. They highlight standout sessions on AI, lifecycle marketing, affiliate programs, and scaling SaaS to $2M ARR,...

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PodcastOct 14, 20250 min

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In this solo episode, Rob Walling tackles listener questions about SaaS growth, explaining how to respond when marketing channels stop scaling and offering strategies for promoting a product still seeking product‑market fit. He advises founders to publish early‑stage content on...

By Startups For the Rest of Us
Startups For the Rest of Us | Pulse