Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something more strategic, architecting the narrative and designing the workflows that curate and personalize it across every customer touchpoint. Thanks to Luke Harries at ElevenLabs for facilitating a great conversation on how marketing teams will operate in the years ahead, alongside Growth Advisor Ketty Slonimsky and WPP 's Peter Gordon .
Confluent Named Forrester Wave Leader for Streaming Data
We’re proud to share that Confluent has been named a Leader in The Forrester Wave™: Streaming Data Platforms, Q4 2025. The reason? Scoring 5/5 in 14 of the 18 criteria, Confluent delivers real-time data, everywhere it’s needed—with the scale, reliability,...
Real‑time Data Streaming Unlocks Adaptive Generative AI
The full potential of generative AI is unlocked when it can act on data the moment it’s created. That’s been one of the biggest challenges for intelligent agents, until now. At Current New Orleans, we’ll sit down with Rachel Lo...