Create Customers No Competitor Can Steal
Svyatoslav Biryulin’s new mini‑book, *Create Customers No Competitor Can Steal*, argues that sustainable growth starts with uncovering hidden customer problems rather than large‑scale restructurings. It presents a step‑by‑step framework—deep ethnographic interviews, the “Extreme Contradiction” exercise, and a shift to a competition‑free zone—to turn latent needs into loyal, high‑spending customers. The author backs the approach with data showing loyal buyers spend 67% more, providing a buffer against inflation, tariffs, and other macro shocks. The guide targets CEOs of mid‑sized firms seeking an uncertainty‑proof business model.
When Growth Eats Margin: The Illusion of Creating Value
The post highlights a stark perception gap: 80% of CEOs believe they deliver superior customer value, yet only 8% of customers agree. This disconnect fuels margin pressure and strategic uncertainty, as illustrated by cases ranging from European children’s goods manufacturers...
12 Things That Keep CEOs Up At Night
Mid‑size company CEOs juggle a web of interrelated challenges, from attracting and retaining talent to managing cash‑flow under economic uncertainty. Surveys highlight regulation, inflation, tariffs and the strain of leadership as persistent pain points that can derail growth. CEOs fear...