SAP App Cuts Cognitive Friction, Boosts NHL Decisions
The biggest plays in #hockey don’t always happen on the ice. In the National Hockey League (@NHL), front offices make thousands of decisions involving contracts, trades, and salary cap strategy—often under intense time pressure. On the latest episode of the SAP Better Together Podcast, I spoke with Chris Foster (@NHLFoster), VP Business Development, #NHL and #AI and #automation expert Pascal Bornet (@pascal_bornet) about how the league built the SAP‑NHL Front Office App for iPad to give all 32 clubs real-time access to connected data. The goal wasn’t just more analytics. It was removing cognitive friction so decision-makers can focus on judgment, strategy, and the future of their teams. A powerful example of what happens when #technology is designed around the people who use it. Listen to the episode here: https://t.co/LAnkaIreKu And make sure to listen to Timo Elliott's (VP and Global Innovation Evangelist at SAP) Practitioner Video interview: https://t.co/CLoB61gpt7 Better Together Conversations: https://t.co/X28WF0xpSW #DigitalTransformation #PodcastHost
AI Becomes Marketing Infrastructure; Power and Ethics Prevail
2025 will be remembered as the year AI stopped feeling “emerging” and started feeling like infrastructure. It quietly seeped into every layer of marketing—creative, media, analytics, and even how leaders frame strategy and risk. At the same time, the social...
Measure Meaningful Engagement, Not Vanity Metrics, for Growth
What if your engagement metrics look “good” but aren’t actually doing anything for your business? We’ve reached the final chapter of our engagement series with Gage G. , Thulium ’s Director of Brand Strategy & Growth—and this one might be...
Beyond Likes: Prioritize Authentic Dialogue Over Vanity Metrics
What if everything you know about social media engagement is wrong? For many brands, outdated engagement myths stand between them and real community-building—but to lead in today’s digital landscape, we need to go further than vanity metrics. In a new...
Beyond Likes: Shares Drive Real Brand Influence
Not all engagement is created equal. A “like” is polite. A comment starts a conversation. A share with perspective? That’s influence in action. In her latest article, @GageGrammer explores why engagement is more than metrics—it’s the story your audience tells about your brand. From...
Engagement Evolved: From Metrics to Meaningful Connections
Engagement isn’t just metrics—it’s meaning. Someone shares your post because what you shared made them think. It’s the story shared offline about your brand when you’re not tagged. It’s the real relationships forming beyond the algorithm’s reach. In @ThuliumCo’s latest blog,...