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Taylor Holiday

Taylor Holiday

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CEO of Common Thread Collective; eCommerce growth expert focused on data-driven marketing, ROAS, and LTV optimization.

Recent Posts

Spend at Your Marginal Frontier, Not Just More
Social•Feb 19, 2026

Spend at Your Marginal Frontier, Not Just More

Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before CAC rises $1. Most brands are either: • 30% under their frontier (leaving money on the table) • 20% over it (burning cash for vanity revenue) The Bridge: contribution margin optimization isn't about spending less OR more. It's about spending exactly at the point where the next dollar nets you zero. Then deciding how far past zero your P&L can afford to go.

By Taylor Holiday
Nathan James Dominates Furniture Search; Rivals Must Step Up
Social•Feb 15, 2026

Nathan James Dominates Furniture Search; Rivals Must Step Up

Nathan James is just dominating furniture search. To the point that it’s annoying. Hat tip to that team. The rest of the furniture industry needs to step (stool) it up.

By Taylor Holiday
Monthly Creative Demand Plan Aligned With Financial Forecast
Social•Feb 13, 2026

Monthly Creative Demand Plan Aligned With Financial Forecast

A Full CREATIVE DEMAND Plan connected to your financial plan. Every month you get a clear breakdown of: How many ads you need to make What format should you make them in What products or moments to focus on And who is responsible for the...

By Taylor Holiday
Growth Needs Systems, Not Just Speed
Social•Feb 13, 2026

Growth Needs Systems, Not Just Speed

Growth is the dream of every operator (or at least your potential acquirer). But if you’re not careful, it can be the siren song of death. Hiring faster. Spending more. Scaling too soon. All in the name of “growth.” The reality is — growth...

By Taylor Holiday
Scaling to $10M: Creative, Calendar, and Product Playbook
Social•Feb 12, 2026

Scaling to $10M: Creative, Calendar, and Product Playbook

Do you follow @JoySharma_11 yet? If not let this video convince you that you should: https://t.co/6arD99vusY In the video Joy outlines the key focus areas for brands on the journey from $1M - $10M. He has intimately watched countless brands make this trek...

By Taylor Holiday
E‑commerce Brands Will Likely Buy, Not Build, Agentic
Social•Feb 8, 2026

E‑commerce Brands Will Likely Buy, Not Build, Agentic

I’m not sure ecom brands will ever have the right financial incentive to build a significant agentic labor force. It’s just not a business model that creates leverage from tech buildout. They can’t capitalize the build expense. It does little...

By Taylor Holiday
The Flow Era: Forces Shaping Commerce's Future
Social•Feb 6, 2026

The Flow Era: Forces Shaping Commerce's Future

Talking the Flow Era and evolutionary forces driving the future of commerce. Might bank 4 hours who know...

By Taylor Holiday
Boost Revenue per Employee Tenfold with AI‑Driven Roles
Social•Feb 5, 2026

Boost Revenue per Employee Tenfold with AI‑Driven Roles

Satya is giving eCommerce brand owners the labor playbook to follow. Product Manager + Designer + Back End Engineer + Front Engineer > Full Stack Developer Head of Growth + Meta Buyer + Google Buyer + Creative Strategist > Prophit Engineer Greater velocity,...

By Taylor Holiday
Brands Must Prioritize Analytics over High CPM Confidence
Social•Jan 26, 2026

Brands Must Prioritize Analytics over High CPM Confidence

$60CPM's... No conversion tracking... "confident in unique ad value despite limited analytics" Ugh. Brands need to learn from AppLovin's rollout to new ad channels. https://t.co/v4qSx7wveH

By Taylor Holiday
Prioritize Free Cash Flow Over EBITDA and Revenue
Social•Jan 19, 2026

Prioritize Free Cash Flow Over EBITDA and Revenue

A massively underrated assessment for choosing a business model is the capacity to produce money in your pocket. FCF > EBITDA > Revenue

By Taylor Holiday