
Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before CAC rises $1. Most brands are either: • 30% under their frontier (leaving money on the table) • 20% over it (burning cash for vanity revenue) The Bridge: contribution margin optimization isn't about spending less OR more. It's about spending exactly at the point where the next dollar nets you zero. Then deciding how far past zero your P&L can afford to go.
Nathan James is just dominating furniture search. To the point that it’s annoying. Hat tip to that team. The rest of the furniture industry needs to step (stool) it up.
A Full CREATIVE DEMAND Plan connected to your financial plan. Every month you get a clear breakdown of: How many ads you need to make What format should you make them in What products or moments to focus on And who is responsible for the...

Growth is the dream of every operator (or at least your potential acquirer). But if you’re not careful, it can be the siren song of death. Hiring faster. Spending more. Scaling too soon. All in the name of “growth.” The reality is — growth...
Do you follow @JoySharma_11 yet? If not let this video convince you that you should: https://t.co/6arD99vusY In the video Joy outlines the key focus areas for brands on the journey from $1M - $10M. He has intimately watched countless brands make this trek...
I’m not sure ecom brands will ever have the right financial incentive to build a significant agentic labor force. It’s just not a business model that creates leverage from tech buildout. They can’t capitalize the build expense. It does little...
Talking the Flow Era and evolutionary forces driving the future of commerce. Might bank 4 hours who know...
Satya is giving eCommerce brand owners the labor playbook to follow. Product Manager + Designer + Back End Engineer + Front Engineer > Full Stack Developer Head of Growth + Meta Buyer + Google Buyer + Creative Strategist > Prophit Engineer Greater velocity,...

$60CPM's... No conversion tracking... "confident in unique ad value despite limited analytics" Ugh. Brands need to learn from AppLovin's rollout to new ad channels. https://t.co/v4qSx7wveH
A massively underrated assessment for choosing a business model is the capacity to produce money in your pocket. FCF > EBITDA > Revenue