Tequia Burt

78% See Experiential Value, Only One‑Third Invest

I was thrilled to contribute to TopRank Marketing and Ascend2 ’s "Answer Engine: The State of B2B Thought Leadership in 2026" report, which explores how leading marketers are building trust and engagement in a changing landscape. One finding stood out to me: 78% of B2B marketers believe experiential content drives repeat engagement, yet only a third are investing in it. That gap says everything about where opportunity lives. At The Influence Lab , we believe the future of thought leadership lies in creating experiences that audiences can feel, not just read. 📘Read the full report here: https://lnkd.in/gaYbhk5K