Programmatic TV Home Screens And Gaming Ads For Kids
The episode explores two emerging ad formats: programmatic home‑screen ads on smart TV operating systems, led by Samsung’s rollout through the Trade Desk and DV360, and Roblox’s expansion of non‑targeted ads to users under 13, complying with COPPA. Victoria McNally explains the technical and brand‑safety challenges of automating inventory that appears the moment a TV is turned on, while Anthony Vargas discusses Roblox’s approach to keeping kids‑friendly, context‑appropriate ads without personalization. Both segments highlight the tension between monetization opportunities and preserving a positive user experience.
The End Of The Programmatic Pageview
In this episode of The Big Story, the AdExchanger team examines two pressing challenges in digital media: the rise of pirated live sports streams and the recent low‑ball acquisitions of once‑dominant publishers Vox Media and BuzzFeed. Senior editor James Hersher...
Identity Without Oversight
The episode examines two high‑profile ad‑tech failures: a CTV publisher’s botched UID2 encryption that rendered its user IDs unreadable for three months, and Kochava’s settlement with the FTC over the improper sharing of sensitive location data. The discussion reveals that...
Programmatic Peacekeeping
The episode explores the newly formed Programmatic Governance Council (PGC), a multilateral body within the IAB Tech Lab that brings together buy‑side, sell‑side, and ad‑tech stakeholders to set practical rules for the programmatic ecosystem. Host Sarah Sluice and Managing Editor...
Reaching For More Reach
The episode explores two pressing topics in digital marketing: the declining brand spend on multicultural media and how niche publishers are leveraging first‑party data and audience‑accelerator tools to retarget and extend reach across channels like CTV and digital audio; and...
The Year CTV Goes Full-Funnel
The episode explores how connected TV (CTV) is evolving into a full‑funnel channel in 2026, blending brand‑building reach with measurable performance. Panelists discuss the rise of "performance TV," the challenges of attribution, the adoption of conversion APIs (CAPPIs) by platforms...
Will The Trade Desk Right-Size Its Margins?
The episode dissects the Trade Desk’s ongoing tension over its OpenPath platform, agency relationships, and high margin model, especially in light of recent earnings and competition from Amazon DSP. Guest Sarah Caputo argues that the Trade Desk’s effective take rate...
Feeding A DSP With Shopper Data
The episode explores Infillion’s acquisition of Catalina, a shopper‑data provider, and how the merger creates a powerful DSP that blends location, loyalty and sales data to enable closed‑loop attribution and more precise retail media buying. Senior editor James Herscher explains...
Gold Medal CTV
The episode examines the evolution of live sports streaming, using the Winter Olympics as a case study to highlight both the advances in digital delivery and the persistent strength of traditional linear TV audiences. It also explores how consumer packaged...
The Chatbot Ad Platform
In this episode, the AdExchanger team examines OpenAI's rollout of ads on ChatGPT, turning the chatbot into a new advertising canvas, and contrasts it with Anthropic's public criticism aired during a Super Bowl commercial. They break down the potential impact...