Programmatic Peacekeeping
The episode explores the newly formed Programmatic Governance Council (PGC), a multilateral body within the IAB Tech Lab that brings together buy‑side, sell‑side, and ad‑tech stakeholders to set practical rules for the programmatic ecosystem. Host Sarah Sluice and Managing Editor Alison Schiff interview Ben Hoveness, OMD Worldwide’s Chief Media Officer, who explains how the PGC augments existing technical standards like OpenRTB by tackling issues such as bid‑request duplication and the ad‑tech tax, aiming to improve efficiency and reduce costs for advertisers. The discussion also touches on the challenges of balancing bid density for publishers with fair pricing, and offers a glimpse into how AI may further shape programmatic buying.
Reaching For More Reach
The episode explores two pressing topics in digital marketing: the declining brand spend on multicultural media and how niche publishers are leveraging first‑party data and audience‑accelerator tools to retarget and extend reach across channels like CTV and digital audio; and...
The Year CTV Goes Full-Funnel
The episode explores how connected TV (CTV) is evolving into a full‑funnel channel in 2026, blending brand‑building reach with measurable performance. Panelists discuss the rise of "performance TV," the challenges of attribution, the adoption of conversion APIs (CAPPIs) by platforms...
Will The Trade Desk Right-Size Its Margins?
The episode dissects the Trade Desk’s ongoing tension over its OpenPath platform, agency relationships, and high margin model, especially in light of recent earnings and competition from Amazon DSP. Guest Sarah Caputo argues that the Trade Desk’s effective take rate...
Feeding A DSP With Shopper Data
The episode explores Infillion’s acquisition of Catalina, a shopper‑data provider, and how the merger creates a powerful DSP that blends location, loyalty and sales data to enable closed‑loop attribution and more precise retail media buying. Senior editor James Herscher explains...
Gold Medal CTV
The episode examines the evolution of live sports streaming, using the Winter Olympics as a case study to highlight both the advances in digital delivery and the persistent strength of traditional linear TV audiences. It also explores how consumer packaged...
The Chatbot Ad Platform
In this episode, the AdExchanger team examines OpenAI's rollout of ads on ChatGPT, turning the chatbot into a new advertising canvas, and contrasts it with Anthropic's public criticism aired during a Super Bowl commercial. They break down the potential impact...