CRO Role Hot Takes with Bridget Winston
In the CRO Spotlight Podcast, three‑time revenue leader Bridget Winston explains why modern chief revenue officers must oversee the entire customer lifecycle, not just acquisition. She describes how shifting product‑market fit can instantly erase a core buyer base and how data enrichment and segmentation enable rapid pivots. Winston argues that compensation structures tied to lifetime value and acquisition cost are essential to align sales, marketing and success teams. Finally, she details the use of AI‑driven coaching platforms and consumer‑style branding to amplify B2B growth engines.
The Evolution of the CRO & Revenue Efficiency Metrics with Christopher Semain and Sean Ryan
The CRO Spotlight episode features Christopher Semain and Sean Ryan of the Alexander Group discussing how the chief revenue officer role has evolved from a sales‑centric position to a comprehensive revenue‑growth function. They trace the origin of the CRO title...
CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
The episode spotlights Susan Rothwell, a three‑time chief revenue officer, discussing how she built a decade‑plus tenure at companies like Varicast, Epsilon and now Simplify. Rothwell emphasizes that lasting success as a CRO hinges on deep, cross‑functional business knowledge and...
Reality of Your First CRO Role & Funding Growth Through Savings with Eric Steele
The podcast episode spotlights Eric Steele, CRO of SIB, discussing the gritty reality of stepping into a first‑time chief revenue officer role and how his firm funds growth by capturing cost‑saving opportunities. Steele explains SIB’s self‑funding model—using the savings from...