Blog•Apr 9, 2026
How Creatives Will Survive the AI Apocalypse
Jeff Goins recounts a recent visit to Samford University where he warned music‑business students that AI is already displacing creative firms, as illustrated by a friend whose video production company collapsed overnight. He argues that creators must detach their identity from specific mediums and view themselves as problem‑solvers who can adapt to new tools. By embracing curiosity, recombining existing skills, and experimenting with AI, artists can turn disruption into opportunity. The post ends with a call for creatives to reinvent themselves rather than retreat from technological change.