Podcast•Mar 9, 2026•16 min
Automation, Answers, and Advice—A Playbook for AI Adoption
In this episode, Kellogg and Northwestern professors Brian Utzi, Matt Groh, and Julio Otino present a three‑level AI adoption playbook—automation, answers, and advice—showcasing how organizations can move from simple task automation to collaborative problem‑solving with AI. They illustrate automation with use cases like medical scribing and code refactoring, discuss the "answers" level where AI augments human insight but requires critical questioning, and highlight the "advice" tier where AI acts as a coach for complex decisions and communication. The guests stress that the quality of AI output hinges on the quality of the questions asked and that AI should amplify, not replace, human creativity and curiosity.
