Introducing the Marketing Engineer: The New Role in Marketing, Born From AI.
The author proposes a new hybrid role called the Marketing Engineer— a marketer who builds AI‑driven automation for marketing workflows. Existing teams waste time on manual data pulls, sentiment reports, and email content stitching, tasks that could be streamlined with AI pipelines. The role blends deep brand, campaign, and customer knowledge with rapid AI tool proficiency, allowing a single person to replace multiple traditional functions. It emphasizes that understanding "what" to build is a marketer’s domain, while "how" to build can be learned quickly through AI platforms like Claude.
Apple. Nike. TikTok. + 77 Open Marketing Roles
The latest Landing Pad roundup lists 79 open marketing positions across marquee brands such as Apple, Nike, TikTok, Disney and NVIDIA. The collection highlights two clear hiring trends: a surge in public‑relations and communications roles and a flood of influencer/creator‑focused...
How I Use Claude to Run My Substack (It’s Not What You Think)
Justin, the founder of The Landing Pad, uses Claude AI not to write his Substack newsletter but as a strategic analytics partner. By creating a Claude Project that stores his audience profile, publishing schedule, and performance metrics, the AI instantly understands...
Nintendo Is Hiring. So Is Disney. + 75 Open Marketing Roles
The Landing Pad newsletter highlights a surge of marketing openings at 75+ companies, from legacy giants like Nintendo and Disney to fast‑moving tech firms such as NVIDIA and TikTok. Roles span entry‑level coordinator positions to senior manager and director titles,...
Since When Is Preparation Suspicious?
A new AI recruiting platform uses webcam‑based eye‑movement tracking to flag candidates who glance away during video interviews, labeling such behavior as potential cheating. The tool is marketed as a way to identify candidates relying on prepared answers rather than...
The Marketers Getting Hired Right Now All Have One Thing In Common
The author, actively hiring marketers, observes that candidates who possess a distinct, well‑articulated point of view consistently outshine those with merely impressive resumes or portfolios. Interviewees who can explain the why behind their decisions—challenging norms and offering fresh insights—are perceived...
The Power of Saying No
Anthropic turned down a U.S. government request to use its Claude AI for surveillance, opting for an ethical stance over immediate revenue. The refusal resonated with privacy‑concerned consumers, propelling Claude to the top spot in the App Store. This episode...