The Media Leader

The Media Leader

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UK/Europe media/advertising trade coverage; agency, publisher and CTV market economics and strategy.

Why Cut-Through, Not Scale, Will Be the Real Trick to This Year's World Cup - with The Guardian's...
VideoApr 6, 2026

Why Cut-Through, Not Scale, Will Be the Real Trick to This Year's World Cup - with The Guardian's...

The Media Leader podcast episode explores how The Guardian is positioning the 2026 World Cup as both a commercial engine and an editorial showcase, especially as it eyes expansion in the United States. Hosts Jack Benjamin, James Fleetum and...

By The Media Leader
What UM Has Learned From a Year of Full Colour Media — with Susan Kingston-Brown
VideoMar 30, 2026

What UM Has Learned From a Year of Full Colour Media — with Susan Kingston-Brown

The Media Litter podcast interview with Susan Kingston‑Brown focuses on M’s Full Colour Media, a global omni‑channel planning proposition launched last year to push back against homogenised, algorithm‑driven buying. The initiative was born from research with Oxford’s Saïd Business School...

By The Media Leader
Can GB News Scale Its Advertising Business? With Chief Revenue Officer Ross Sergeant
VideoMar 23, 2026

Can GB News Scale Its Advertising Business? With Chief Revenue Officer Ross Sergeant

The Media Leader podcast introduced Ross Sergeant’s move from global media agency Allwin to GB News as chief revenue officer, a shift framed as a pivotal moment for the fledgling broadcaster. GB News, launched in 2021, has so far burned...

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How the BBC Will Fulfill Its Remit as Global Streaming Giants Encroach — with BBC iPlayer's Keren...
VideoMar 16, 2026

How the BBC Will Fulfill Its Remit as Global Streaming Giants Encroach — with BBC iPlayer's Keren...

The BBC is confronting a pivotal charter renewal as it grapples with shrinking license‑fee revenues and mounting competition from global streaming platforms. In a Media Leader Podcast interview, iPlayer general manager Corenza Seminitis outlined the corporation’s push for radical reforms,...

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What's Behind Double-Digit Digital Ad Market Growth? With IAB UK's Elizabeth Lane
VideoMar 9, 2026

What's Behind Double-Digit Digital Ad Market Growth? With IAB UK's Elizabeth Lane

The Media Leader podcast featured IAB UK’s head of insight, Elizabeth Lane, unpacking the latest IAB UK digital ad spend report. The study shows UK digital advertising revenue reaching a record £40 billion in 2025 – a 10% year‑on‑year increase despite...

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Unpacking Agency Employment Decline and Progress on Gender and Diversity Efforts — with Lianre Ro...
VideoMar 2, 2026

Unpacking Agency Employment Decline and Progress on Gender and Diversity Efforts — with Lianre Ro...

The Institute for Practitioners and Advertising (IPA) released its latest agency census, revealing a stark contraction in creative‑agency employment. Overall agency headcount fell 6.8%, with creative firms bearing the brunt at a 14.3% decline, while new hiring dropped more than...

By The Media Leader
Inside the Anonymous Group of Senior Leaders Warning of Advertising's Moral Failing — with Inside...
VideoFeb 23, 2026

Inside the Anonymous Group of Senior Leaders Warning of Advertising's Moral Failing — with Inside...

The Media Leader podcast spotlights a recently leaked memo authored by an anonymous coalition of senior executives from creative, media and ad‑tech agencies. Convened by the UK‑based nonprofit Inside Track, the group warns that the advertising ecosystem is failing its...

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Why Audio Is Embracing Video — with News Broadcasting's Dave Wilcox and Russell Pedrick
VideoFeb 9, 2026

Why Audio Is Embracing Video — with News Broadcasting's Dave Wilcox and Russell Pedrick

The Media Leader podcast episode explores why digital audio firms, led by News UK’s Octave, are rapidly adding video, CTV and display to their portfolios. After News UK acquired full ownership of Octave last summer, the marketplace is being repositioned...

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"They Get People Excited and Maximise Their Joy" Moments that Matter 2026 with Digital Cinema Media
VideoJan 29, 2026

"They Get People Excited and Maximise Their Joy" Moments that Matter 2026 with Digital Cinema Media

The video explores how 2026 cultural moments—blockbuster films, sports spectacles, and niche genre releases—serve as powerful platforms for advertisers. Jack Benjamin and guests argue that aligning brands with these events maximizes consumer joy and creates shared experiences that transcend age...

By The Media Leader