Blog•Apr 15, 2026
The Decision I Almost Talked Myself Out Of
Heather, CEO of Choice, launched a Substack newsletter called The Red Lip Life on her 50th birthday. The publication debuted at #12 in the Business category and is approaching 9,000 subscribers after a strategically planned launch. She frames Substack as an owned‑media platform that gives creators control over their audience, unlike algorithm‑driven Instagram. The success is presented as a repeatable model for other entrepreneurs seeking deeper engagement and revenue.
