The ROLE Model

Stop Trying To Become A Morning Person

Amy Landino argues that chasing the label of a "morning person" distracts from building routines that serve personal purpose. She suggests shifting focus to the version of yourself you aspire to be, starting the day with intention rather than a checklist. The post also announces the pre‑order launch of her expanded book, *Good Morning, Good Life*, which includes two complimentary paper planners. Finally, she introduces the ROLE Model framework—Reveal, Optimize, Lead, Elevate—to guide personal branding and impact.