
Industry 4.0 Moves to the Great Outdoors
In this episode, Georgie Frost and BCG senior tech leader David Potir explore how Industry 4.0—digital twins, AI, robotics, and sensor networks—is moving from controlled factories into outdoor sectors like agriculture, forestry, mining, and oil. They highlight concrete examples such as John Deere’s AI‑driven sprayer that cuts herbicide use by 50% and satellite‑based carbon mapping of forests, while also discussing the harsh environmental challenges that require ruggedized hardware and reliable connectivity. The conversation underscores the pressure on farmers from climate volatility, market uncertainty, and a skills gap, and argues that AI can act as a “coach” to help them make data‑driven decisions. Potir emphasizes that while adoption is still uneven, about 15% of U.S. farms already use AI, and the shift offers lessons for any outdoor‑focused industry about experimenting with factory‑proven tech in the field.

Leading Through Scarcity: Purpose Over Panic
In this episode of So What from BCG, host Georgie Frost talks with John Schreiber, CEO of the New Jersey Performing Arts Center (NJPAC), and BCG’s Rishi Varma about leading organizations through resource scarcity by anchoring on purpose. John shares...

High-Performing Leadership Teams Are Built, Not Bought
In this episode of So What from BCG, Georgie Frost talks with Khadija Benhamada, former Chief of Staff and now Chief People Officer at Merck, and Judith Wallenstein, Global Leader of BCG’s CEO Advisory Practice, about how to deliberately build...