Video•Apr 16, 2026
4 Levels Of Using AI
The video outlines a four‑tier framework for how individuals and organizations engage with artificial intelligence, ranging from simple query‑based interactions to fully engineered AI‑powered systems.
The first two tiers—using AI as a search engine and as a writing assistant—capture the majority of casual users, who benefit from time savings but remain passive consumers. The third tier reframes AI as a “thought partner,” helping users systematically explore options, such as competitor analysis for new workshops. The fourth tier moves beyond assistance, requiring users to design, automate, and integrate AI into bespoke workflows and applications.
The presenter illustrates the thought‑partner stage with a scenario: “When I need to decide which workshop to launch, I work with AI to evaluate options, analyze competitors, and reach an informed decision.” He stresses that advancing from tier two to three is a mindset shift, while moving to tier four demands new technical skills.
Understanding these levels signals where businesses and professionals stand on the AI adoption curve and highlights the strategic investments—cultural and technical—needed to unlock AI’s full productivity potential.
