Tuck School of Business (Dartmouth)

Tuck School of Business (Dartmouth)

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Community and leadership content; periodic talks on strategy and markets.

What Top Brands Get Right with Tuck's Tami Kim
VideoApr 16, 2026

What Top Brands Get Right with Tuck's Tami Kim

The video, hosted by Tuck professor Tami Kim, dissects why elite brands consistently outperform competitors. By walking through case studies—from Kylie Cosmetics to Hermès, DuoLingo, the Cheesecake Factory, and Red Bull—Kim illustrates core branding principles that translate across industries. Key insights include...

By Tuck School of Business (Dartmouth)